TianTian Fu - art director 

                                                                                                          

   
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Dongfeng Nissan

Dongfeng Nissan is a joint venture between Dongfeng Motor Group and Nissan Motors, specializing in the production of passenger cars tailored for the Chinese market.
I joined the branding team responsible for promoting Dongfeng Nissan’s service brand, Ni+.



      




Nissan promotes “Innovation for Excitement,” while Dongfeng Nissan embraces this spirit in China with its own brand proposition,“Excitement by NI 尽兴由NI.” 


        



The User Brand — Ni+
Based on Excitement by NI, Dongfeng Nissan builds the “Sharing, Co-creation, 
and Co-existence” user operating ecosystem based on their users’ full life cycle experience requirements.
  Product Services                Nissan Connect Life                Not Only a Car                Personal Growth


       
                                           
                                       
TikTok  Video Series



                                            “Ni+就是‘你家’” /Ni+is  ‘your home’
How can we make people feel at home with the services Ni+ provides?
By creating various everyday scenarios, we vividly demonstrate how Ni+ services can seamlessly fit into daily life, making things easier and happier—just as Nissan believes they should be. We incorporate a different dialect in each video, allowing people from various regions to feel at home with Ni+ services.  
Works were published in major social media, including TikTok, Weibo, WeChat, and Nissan App.
Door-to-door Service
Roadside Assistance
Late-night Maintenance
Transparent Service





Posters Six posters featuring six different services provided by the user's brand, Ni+.




                          Agency: TBWA\HAKUHODO                       

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