Fanta: Because I Want To
How to make Fanta relevant, again, to 18-years-old and pop culture?
There's always a drink designed to meet functional needs. But who’s thinking about what you really want?
That's where Fanta stands out—proudly fueling your cravings,
because sometimes, "I want to" is the only reason you need.
There's always a drink designed to meet functional needs. But who’s thinking about what you really want?
That's where Fanta stands out—proudly fueling your cravings,
because sometimes, "I want to" is the only reason you need.
OOH
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Art directors/Copywriters: Tiantian Fu, Sanyu Liu
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