Heinz: Good Morning, Hot Stuff
Art direction | Copywriting | Social Media
Ketchup’s in a pickle!
With more condiments stealing the spotlight,
Heinz Jalapeño Ketchup needs a wake-up call.
The fix? Spice up Gen Z and young millennials’s breakfast through a spicy text, becuase a bold start makes a bold day.
With more condiments stealing the spotlight,
Heinz Jalapeño Ketchup needs a wake-up call.
The fix? Spice up Gen Z and young millennials’s breakfast through a spicy text, becuase a bold start makes a bold day.
Case Study
Instagram Posts
Step 1 # Text “Wake Up”
You’ll receive a motivation + Heinz Jalapeño ketchup inspired recipe
idea
Step 2 # Text “Wake Up” daily
The more you text, the more you unlock!
From free jalapeño ketchup for texting three days,
to a breakfast-in-bed kit for texting a week,
all the way to a trip to a hot destination for texting a month.
From free jalapeño ketchup for texting three days,
to a breakfast-in-bed kit for texting a week,
all the way to a trip to a hot destination for texting a month.
Art Director & Copywriter: TianTian Fu, Julia De Paula