TianTian Fu - art director 

                                                                                                          

   
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Monotype:  A Woman’s Alphabet

Art Direction | Illustration | Poster Design

Responding to Monotype's challenge to reimagine typography 
as an active force within the tension between freedom and law & order, 
this campaign explores the tension between female autonomy vs. social orders.

In partnership with the National Organization for Women (NOW), 
we redefines the alphabet from a woman’s perspective, 
transforming typography into a visual statement on women's autonomy.





Posters

                                A sample of the reimagined alphabet.


















Instagram Posts
                                Each letter collaborates with a different women’s organization, featured exclusively on social media.






An Alphabet Book

    The National Organization for Women will launch a new alphabet book. The book will be sent to various inspiring women—feminists, scholars, and leaders—and we’ll encourage them to share their experiences using #TheAtoZofAutonomy.                                           





                          Art Director: TianTian Fu
                          Copywriter: Lily Smokler
                          Core concept co-developed by Helena Wang, Lily Smokler, and myself.


        
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