Monotype: A Woman’s Alphabet
Art Direction | Illustration | Poster Design
Responding to Monotype's challenge to reimagine typography
as an active force within the tension between freedom and law & order,
this campaign explores the tension between female autonomy vs. social orders.
In partnership with the National Organization for Women (NOW),
we redefines the alphabet from a woman’s perspective,
transforming typography into a visual statement on women's autonomy.
as an active force within the tension between freedom and law & order,
this campaign explores the tension between female autonomy vs. social orders.
In partnership with the National Organization for Women (NOW),
we redefines the alphabet from a woman’s perspective,
transforming typography into a visual statement on women's autonomy.
Posters
A sample of the reimagined alphabet.
Instagram Posts Each letter collaborates with a different women’s organization, featured exclusively on social media.
An Alphabet Book
The National Organization for Women will launch a new alphabet book. The book will be sent to various inspiring women—feminists, scholars, and leaders—and we’ll encourage them to share their experiences using #TheAtoZofAutonomy.
Art Director: TianTian Fu
Copywriter: Lily Smokler
Core concept co-developed by Helena Wang, Lily Smokler, and myself.