TianTian Fu

art director/graphic designer





Monotype:  A Woman’s Alphabet
Art Direction | Illustration | Poster Design


Responding to Monotype's challenge to reimagine typography as an active force within the tension between freedom and law & order, this campaign explores the tension between female autonomy vs. social orders.

In partnership with the National Organization for Women (NOW), we redefines the alphabet from a woman’s perspective, transforming typography into a visual statement on women's autonomy.





PostersA sample of the reimagined alphabet.





















































Instagram Posts
Each letter collaborates with a different women’s organization, featured exclusively on social media.









                                 
An Alphabet BookThe National Organization for Women will launch a new alphabet book. The book will be sent to various inspiring women—feminists, scholars, and leaders—and we’ll encourage them to share their experiences using #TheAtoZofAutonomy.



Art Direction/Illustration: TianTian Fu                           
Copywriting: Lily Smokler
Core concept co-developed with Helena Wang and Lily Smokler
        

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tiantfu@gmail.com
857-272-1880