Dongfeng Nissan

Dongfeng Nissan is a joint venture between Dongfeng Motor Group and Nissan Motors, specializing in the production of passenger cars tailored for the Chinese market.
I joined the branding team responsible for promoting Dongfeng Nissan’s service brand, Ni⁺.

Nissan promotes “Innovation for Excitement,” while Dongfeng Nissan embraces this spirit in China with its own brand proposition,“Excitement by NI 尽兴由NI.”

The User Brand — Ni⁺

Based on Excitement by NI, Dongfeng Nissan builds the “Sharing, Co-creation,
and Co-existence” user operating ecosystem based on their users’ full life cycle experience requirements.
Product Services

Nissan Connect Life

Not Only a Car

Personal Growth

TikTok Video Series

“Ni⁺就是‘你家’” /Ni⁺is ‘your home’
How can we make people feel at home with the services Ni⁺ provides?
By creating various everyday scenarios, we vividly demonstrate how Ni⁺ services can seamlessly fit into daily life, making things easier and happier—just as Nissan believes they should be. We incorporate a different dialect in each video, allowing people from various regions to feel at home with Ni⁺ services.
Works were published in major social media, including TikTok, Weibo, WeChat, and Nissan App.

Door-to-door Service

Roadside Assistance

Late-night Maintenance

Transparent Service

Posters

Six posters featuring six different services provided by the user's brand, Ni⁺.

Agency: TBWA\HAKUHODO

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TianTian Fu

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