Ohio: Make the Smart Move
Art Direction | Copywriting
How do we make Ohio a destination people want to call home?
Big-city living often leads to burnout. Many don't realize better,
more balanced alternatives exist — a gap we can leverage to Ohio’s advantage.
Targeting Millennials and Gen Z professionals,
we position Ohio as the place where ambition meets balance.
Big-city living often leads to burnout. Many don't realize better,
more balanced alternatives exist — a gap we can leverage to Ohio’s advantage.
Targeting Millennials and Gen Z professionals,
we position Ohio as the place where ambition meets balance.
Out-of-home
Art Direction & Copywriting: TianTian Fu, Christina Chen