Ohio: Make the Smart Move

Art Direction | Copywriting


How do we make Ohio a destination people want to call home? 
Big-city living often leads to burnout, and many don't realize there are better, more balanced alternatives exist. We leverage this gap to Ohio’s advantage by positioning it as the place where ambition meets balance for Millennial and Gen Z professionals.







Art Direction & Copywriting: TianTian Fu, Christina Chen

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