ThinOptics: A Little Lighter, A Lot Brighter
Tired of heavy glasses ruining your vibe? ThinOptics totally see it!
Out of all the things that can make or break your day, your glasses shouldn't be one of them.
For ThinOptics’ Prescription On Demand glasses launch,
we repositioned the brand to connect with Gen Z by highlighting how their innovative, lighter lenses brighten daily life.
Out of all the things that can make or break your day, your glasses shouldn't be one of them.
For ThinOptics’ Prescription On Demand glasses launch,
we repositioned the brand to connect with Gen Z by highlighting how their innovative, lighter lenses brighten daily life.
TikTok Videos
Art Directors: Tiantian Fu, Yuqi Ren
Copywrtiers: Pin Hsuan Wu, Nan Chen
Agency: AdLab
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