TianTian Fu - art director 

                                                                                                          

   
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Immigrants Rising PSA

In the U.S., immigrants of color face unique mental health challenges that often go unrecognized. 
Yet, cultural stigma and the belief that mental health isn’t a priority keep many from seeking support.
We want to encourage openness, vulnerability, and a new conversation around well-being.

Because with all the battles they’ve won, the greatest villain shouldn’t be their mind.




Prints











Billboards










Social Media



On Immigrants Rising existing social media platforms (Ins, Facebook, Twitter), share other immigrants’ encouraging quotes from support groups. 

Encourage audiences to share their own stories/quotes by customizing the Immigrants Rising social templates which can be shared on their own social media profiles by tagging the #immigrantvoices.







Print collected quotes/short stories on mirrors, which will be placed on walls around immigrant communities to encourage people to take selfies in them, and they can post them online with the hashtag #immigrantvoices.

QR code will link to the post about the quote under the Immigrants Rising social media.

Aims to encourage people to celebrate the difficulties they have already conquered in the past, and help them realize that it's marvelous that they made it to today.


        
                          Art Directors & Copywriters: TianTian Fu, Justina So
              

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